Description
In this video, I’ll share tools for understanding your industry and target market, particularly for U.S.-based businesses.
If you’re outside the U.S., some tips will still apply, but you’ll need to look into your local resources.
Let’s start with the practical side of things with the NAICS (North American Industry Classification System).
This system is a powerful tool for identifying industry data based on your business keywords.
Then we’ll also explore a few market research companies that provide insightful reports on various industries, giving you a wealth of information at your fingertips.
Additionally, leveraging first-party data from analytics tools can reveal crucial information about your website audience.
Discover how to identify and understand your market with these incredible free resources.
Whether you’re starting a U.S.-based business or elsewhere, we provide insights on leveraging various resources effectively. Learn to pinpoint your target audience with ease.
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[Time Stamps]
00:00 – Introduction
00:46 – US Census Bureau NAICS
01:20 – IBISWorld Market Research
01:53 – Data USA Insights
02:38 – Nielsen Media Data
03:29 – Claritas Location Insights
05:44 – Google Analytics Overview
06:15 – Microsoft Clarity for Heatmaps
07:24 – ChatGPT for Market Research
08:34 – Combining Data for Target Audience
10:18 – Conclusion and Free Website Strategy Planner
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